These terms ("Advertiser Terms") govern the use of the "EOS for business" page (the "Portal") and the publication of local offers ("Ads") in the EOS app. They are concluded between the provider of EOS and the business that creates an account on the Portal (the "Advertiser"). They are intended solely for professionals and businesses, not consumers.
1. Parties
- Provider: Evangelos Panatos, sole proprietorship "Eosalia", 8os Dromos 2, 4620 Episkopi, Limassol, Cyprus, email ads@eosalia.com ("Eosalia", "we").
- Advertiser: the business whose details are entered on the Portal (name, tax number, registered address).
Anyone accepting these terms on behalf of a business confirms that they have authority to bind it. These Advertiser Terms are supplemented by the EOS Privacy Policy, which describes how we process Portal users' data.
2. Definitions
- Ad: a listing with a title, text, a photo or video (up to 30 seconds) and one action button ("Call", "Directions" or "Website").
- Area: a point on the map with a radius of 1 to 50 km, or the whole country.
- View: display of the Ad on a user's screen, as measured by EOS. At most 3 views per user per Ad per day are charged.
- Tap: a tap on the action button. Taps are not charged.
- Balance: the amount the Advertiser has prepaid, excluding VAT, from which the cost of views is deducted.
3. Account and team
Sign-in uses a one-time link sent by email. One person can manage up to five businesses. The owner can invite colleagues as owner (everything, including payments and details), editor (creating and changing ads) or viewer (results only, for example for the accountant).
The Advertiser:
- gives true and complete details and keeps them up to date;
- is responsible for every action taken from its account and by the people it invites;
- protects access to its email and removes at once anyone who should no longer have access.
4. How Ads work
Placements. Ads appear as one card in the app's chat list and on the "Local offers" page. They never appear inside chats, calls, Panic SOS, Safe Check-In, on the family map or as a notification, and are not shown to EOS+ subscribers.
Targeting. The only targeting available is area, dates and hours. Local Ads are shown only to users who have consented and confirmed they are 18 or older. Ads for the whole country may be shown to any user on the free plan. No targeting by age, gender, interests, special categories of data or behaviour is offered.
Labelling. Every Ad is labelled "Sponsored", shows the Advertiser's name and "Why am I seeing this?", in line with Article 26 of Regulation (EU) 2022/2065 (the "DSA"). The Advertiser agrees to its name being published for this purpose.
Estimates. The estimated reach and cost shown on the Portal are indicative. We do not guarantee any particular number of views, taps, visits or sales.
5. Review and approval
Every Ad is reviewed by the EOS team before it appears. We may approve it, reject it with reasons, or ask for changes. Editing a running Ad sends it back for review. We may stop or remove at any time an Ad that breaches these terms or the law or that users have validly reported, telling the Advertiser our reasons. Approval does not mean we checked the lawfulness of the offer or take responsibility for it.
6. Content policy
6.1 We do not accept Ads for
- political parties, candidates, elections, referendums, legislative or social issues that are the subject of political debate, or any political advertising under Regulation (EU) 2024/900;
- gambling, betting, lotteries and casinos;
- adult content, escort or sexual dating services;
- weapons, ammunition, explosives;
- tobacco, heated tobacco products, e-cigarettes and their accessories;
- drugs, prescription medicines, supplements with treatment claims;
- "quick loans", high-cost credit, cryptocurrencies, investment schemes, "easy money";
- misleading, false or insufficiently substantiated offers, fake discounts or prices;
- products or services that infringe others' rights (for example counterfeits);
- content that offends, intimidates, discriminates or exploits fear, especially around safety (for example "SOS isn't enough, buy…");
- anything prohibited by law where the Ad is shown.
6.2 Restrictions
- Alcohol: allowed only for food and drink venues, only as a local Ad (shown only to people who confirmed 18+), without encouraging excessive drinking and in line with the rules of the country where it is shown.
- Prices and discounts: price indication and discount announcement rules must be followed (for example the prior price under Directive 98/6/EC as amended).
- Action buttons: the phone number, address and website must belong to the Advertiser and match the offer. The website must not contain malware or collect data deceptively.
- People in photos: the Advertiser must have the consent of every identifiable person.
7. Advertiser warranties and responsibility
The Advertiser represents and warrants that:
- its Ads and their offers are lawful, true and not misleading, and comply with consumer protection and unfair commercial practices law;
- it holds all rights (copyright, trade marks, image rights) to the material it uploads;
- it will honour the offer as advertised for its whole duration;
- it alone is responsible towards its customers for its products and services.
The Advertiser indemnifies Eosalia for any loss, fine or reasonable expense (including legal costs) arising from claims by third parties or authorities in connection with its Ads or offer or a breach of these terms.
8. Licence to the material
The Advertiser grants Eosalia a non-exclusive, royalty-free licence to store, technically adapt (for example compress or crop for the screen) and display the Ad material in EOS, for as long as the Ads run and as long as needed for review, resolving reports and our legal obligations.
9. Prices
- Charging is per 1,000 views (CPM), at the price that applies for the country, area and month and is shown on the Portal before the Ad is submitted. Initial indicative price: €5 per 1,000 views, excluding VAT.
- At most 3 views per user per Ad per day are charged. Taps are not charged.
- An Ad stops when its daily or total budget or the Balance runs out.
- We may change prices. New prices apply to Ads submitted after the change and, for running Ads, only after 14 days' notice, during which the Advertiser can stop them.
- EOS's measurements of views and taps are binding, save for manifest error. Views we consider invalid (for example automated or fraudulent) are not charged or are credited back to the Balance.
10. Payment, VAT and invoices
- Prepayment. The Advertiser tops up its Balance by card through the Stripe payment service. Minimum top-up: €20 excluding VAT.
- VAT. The card is charged the top-up amount plus VAT, according to the zone of the Advertiser's registered address (for example Cyprus 19%, Greece 24%, islands with the reduced rate 17%). The Balance is credited with the amount excluding VAT. If the Advertiser has a valid EU VAT number in another member state, the reverse charge with 0% VAT may apply once we have checked the number.
- Invoices. Invoices are issued by Eosalia, in its own accounting system, for each top-up, and sent to the business's email. Stripe does not issue invoices on our behalf.
- Nature of the Balance. The Balance is a prepayment for EOS advertising services. It is not electronic money, bears no interest, is not transferable and can be used only for Ads in EOS.
- Refunds. Unused Balance is refunded on request when the Advertiser closes its account, within 30 days, unless the account was terminated for a serious breach.
- Chargebacks. If the Advertiser disputes a payment with its bank (chargeback) without valid reason, we may deduct the corresponding amount from the Balance and suspend the account until it is settled.
11. Results and data
The Portal shows the Advertiser, per day, views, unique people, taps per button and cost, with export. The figures are aggregate only. We never provide names, numbers, positions or other user details.
The Advertiser must not try to identify EOS users from the results or from the choice of area (which is why the minimum radius is 1 km). For data it learns directly from customers who call it or visit its website, the Advertiser is an independent controller.
Eosalia is the controller of EOS users' data and of Portal users' details, as described in the Privacy Policy.
12. Suspension and termination
The Advertiser can stop its Ads and close its account at any time. We may suspend or terminate the account, with reasons, if the Advertiser breaches these terms or the law, gives false details, if fraud is suspected, or if an authority requires it. In serious cases we act immediately; otherwise with 30 days' notice for termination without fault.
13. Limitation of liability
The service is provided "as is". We do not guarantee uninterrupted operation, specific results or a number of users. To the extent the law permits:
- we are not liable for loss of profit, loss of custom or indirect loss;
- our total liability to the Advertiser is limited to the amounts it paid for Ads in the last 12 months;
- the limits do not apply to fraud or gross negligence, nor to death or personal injury.
14. Confidentiality
Each party keeps confidential the non-public information it receives from the other (for example special pricing, unpublished features), unless disclosure is required by law.
15. Changes to these terms
We may change these Advertiser Terms with notice on the Portal and to the owner's email at least 15 days before they apply. If the Advertiser does not agree, it can close its account before they apply and ask for a refund of its unused Balance.
16. Governing law and jurisdiction
These Advertiser Terms are governed by the law of the Republic of Cyprus. The courts of Limassol have exclusive jurisdiction over any dispute. Before any proceedings, the parties try in good faith to settle the dispute within 30 days.
17. Miscellaneous
If any term is found invalid, the rest remain in force. These Advertiser Terms and what the Advertiser accepts on the Portal form the entire agreement between the parties about Ads. We may transfer the contract to a company that takes over EOS, with notice. If the Greek and English texts differ, the Greek text prevails.
Contact: ads@eosalia.com